What does the digital recruiting guide include?

The main part of this guide gives 10 detailed templates for digital role descriptions including alternative job descriptions, main areas of responsibilities, typical tasks, technical skills, management skills and typical salary ranges.

We believe these example role descriptions will give a useful framework to apply in both writing job specifications and in helping with scoring key desirable and essential skills during the interview stage.

The 12 different Digital marketing job descriptions covered in each template are:

• Analytics Manager
• Content Marketing or Content Manager
• CRM and Email marketing Manager
• Digital Agency Account Manager and Sales Director
• Copywriter
• Digital Director or Head of Digital
• Digital Marketing Manager and Web Manager
• Ecommerce Manager
• PPC Search Manager
• Search Manager / SEO Manager
• Social Media Manager or Community Manager
• Web Developer and Web Designer

Depending on the size of the company, a “Head of” or “Manager” role such as Digital Marketing Manager or Ecommerce Manager may be a single person in the team (often a more junior role in smaller companies) or may have other staff in digital roles reporting into them (typically a more senior role in a larger company). We have written the job specification such that the roles can be amended for these different sizes of company and scope of work. The Digital marketing job description will help you structure your organisation and get more from your staff.

Salary benchmarks

Naturally you will want to benchmark your salary against similar roles in your region! Salary checkers are the best bet for this - we give recommendations for these at the end of this template. Indicative salary ranges for each role are also included.